Our Team

The Premier Sports Collective team is made up of people of different ages, backgrounds and ethnicities. We are all passionate about tennis and people, all working together to make your sport experience exceptional.

Karl Hale

PRESIDENT

Karl Hale has an accomplished tennis history. He has played competitive tennis internationally, participated as a player and coach in Davis Cup for Jamaica, and is a former Fed Cup coach for Canada. He was named tournament director of Rogers Cup presented by National Bank in Toronto on December 11, 2006.

Hale was born in Falmouth, Jamaica and played Davis Cup tennis from 1988 to 1999 and again in 2004. He held the Davis Cup record for longest three-set match, winning 23-21 in the final set. In 2003, Hale was coach of the Canadian Fed Cup team that advanced to a World Group play-off tie against Austria. He later returned to his native Jamaica to coach the Davis Cup team in 2005.

Hale was named the Rogers Cup Tournament Director in November of 2006. Hale’s relationships with the players, and sports and entertainment celebrities have helped raise the profile of this world-class tennis event. Karl was also vice-president of the PTR (the largest tennis coaching organization in the world with over 20,000 members) in 2017/18.  

Most importantly, Hale is a passionate supporter of children’s charities.  Hale is well-known and respected for his tremendous philanthropic work. He founded the Helping Hands Jamaica Foundation, which has raised over $2,000,000 for education in his native Jamaica and built 18 kindergarten schools (including one with Serena Williams). He also developed the Daniel Nestor Celebrity Charity event, which raised more than $1,000,000 in support of the Go for Gold Olympic program and North York General Hospital. He has spent tennis time overseas, coaching in Tokyo for five years, teaching adults and juniors at the prestigious Kashiwa Lawn Tennis Club. He worked with several top players and his juniors have received over $1,000,000 in tennis scholarships.



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Nima Naderi

COO

Nima Naderi has spent over 25 years in the tennis industry in many different capacities.

He’s coached tennis for over 20 years, taught nationally ranked players, been the Head Teaching Professional at Bayview Golf & Country Club, won a coaching award with the PTR (2015), continues to be the Founder and Creative Director of the top news outlet TennisConnected. Com, been a published writer for the ATP, Tennis Canada and TennisViewMagazine, featured tennis analyst on CTV News, CBC Radio and talkSport radio and finally the Co-host of the No. 1 tennis PodCast on iTunes for TennisConnected.

Nima played tennis competitively as a junior and currently is the Tournament Director for the Caribbean Cup Tennis Series.

See you on the courts!


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Alex Lopez

CUSTOMER RELATIONS SPECIALIST / EVENT MANAGER

Our other tour manager, Alex, played college tennis in Florida before returning to Canada to work in finance and technology for most of his professional career. His strength on the tour is in IT, and is one of the most likeable people you will ever meet.


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Karin Coulter McPherson

MARKETING AND COMMUNICATIONS

Karin has over 20 years of Marketing and Communications experience in the Sports and Entertainment industry in a variety of capacities. Along with her B.A., Karin holds certifications in Marketing and Social Media Marketing. She has developed national media and advertising campaigns and managed national charity events. Karin has experience as a media spokesperson and advisor, and is passionate about all things Social Media.


Peyman Foroughi

HEAD OF GRAPHIC DESIGN AND DIGITAL MEDIA

Peyman is an experienced media expert with +10 years of design experience in digital and print industry. His design expertise combined with his marketing education helps our brand communicate better with its audience.


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Avertano Cruz

TENNIS / HEAD OF OFFICIATING

Official certified by the itf since 1991. worked as chair umpire in several professional tournaments like, Davis cup, Pan American games, Central American and Caribbean games, ATP an WTA, challengers in America, Central America, Canada, Europe.

Delegate of Mexico at the Atlanta 96 Olympic Games.

Technical director of the ATP and WTA tournaments in Acapulco and Los Cabos.

Responsible for the operation in the Madrid Open and Tianjin in China.

Technical advisor in the Monte Carlo tournament, official in theTournaments like Linz, Budapest, Vienna, and several tournaments in Canada.

supervisor of the cotecc organization from 1994 to 2008.

Supervisor of the junior tournaments in the Caribbean since 1992 until Now.

CEO of the AMCJ company, sports and promotional events.

Supervisor at the Caribbean series cup since 2016 until now


ACCOUNTING TEAM

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Sharon Nathaniel

ACCOUNTANT

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Marion Briscoe

ACCOUNTANT